IF we could switch wardrobes with any celebrity, it would be Holly Willoughby – no questions asked.
The mum-of-three is famous for her flawless fashion sense and often opts for a floral frock or tailored midi skirt when she’s presenting This Morning.
But in recent weeks, the darling of daytime television has been getting more and more daring with her work wardrobe by incorporating leather pieces and shorter hemlines.
And according to fashion expert Lucas Armitage, Holly is secretly rebelling against her “good girl” image with her style U-turn – and wants to be seen as a “powerful and sexy siren” on the small screen.
Here Fabulous Digital takes a look at each of the “secret messages” Holly is sending with her wardrobe choices.
Flirty in leather
At the end of last month, the star sent fans wild when she wore this black belted leather mini skirt to present the morning magazine show.
Holly paired the £139 Massimo Dutto A-Line mini skirt with a button-down cardigan from & Other Stories.
And Holly is such a fan of the heart-racing mini skirt that she even wore it again this week with a white fluffy knit.
Analysing Holly’s love of leather, Lucas told Fabulous Digital: “To me this look signals a rebellious attitude as we are used to seeing her in much more typically feminine looks.”
Although this kind of outfit wouldn’t be unusual when the star was presenting Celebrity Juice, Lucas added: “It’s rare to see Holly in such a rocky vibe especially for her presenting duties on daytime.
“This could she be hinting she is no longer happy with her good girl image.”
Holly and her stylist Angie Smith nailed tonal dressing with this berry-and-blue ensemble earlier this year.
Before jumping on air, the star shared the details of her Zara and Chinti and Parker outfit with her 6.9m Instagram followers – and instead of facing the camera, Holly turned slightly to show off her silhouette.
Breaking down the details of Holly’s outfit, Lucas explained: “The striking pose she uses to show off her silhouette is demure yet sexy and lets the contours of her body take centre stage.
“Matching her lipstick to her trouser and shoe colour shows coordination but also gives this daytime look a sexy feel.
“This outfit is all about showcasing herself as a sexy screen siren whilst playing by the daytime rules.
Was anyone else reminded of the Busted song Air Hostess when Holly stepped out in this checked Claudie Pierlot dress earlier this month? Just us?
Luckily, Holly could see the comparison and joked that fans could “come fly with” her on This Morning – and Lucas used this 60s inspired outfit to display her new “sexy siren” status.
“The silhouette is sharp and sexy, by keeping everything covered apart from her legs she draws attention firmly on her enviable pins,” Lucas said.
In the same way the star matched her berry heels with her trousers earlier, Holly’s boots were the same shade as her All Saints roll neck.
The expert added: “The cream boot finished off the polished outfit and this is a newfound sexy vibe for Holly.”
We imagine one of the perks of presenting a show like Dancing on Ice is getting to dress up like a Disney princess on the regular.
Earlier this year, the star looked sensational in this couture Lee Petra Grebenau wedding gown – and Lucas claims it shows just how happy she is with her husband of 13 years Dan Baldwin.
Explaining how her Dancing on Ice outfits are “the jewel in the crown being Holly’s wardrobe”, Lucas said: “Here we see Holly in Lee Petra Grebenau bridal couture.
“Wearing a bridal designer and choosing white is a bold move but definitely works in the context of the ice themed show.
“To wear a wedding gown with such splendour shows to me she is hugely secure in her marriage, it takes a real confidence to be able to wear bridal when you’re not the bride and one that usually comes from being happy and content.”
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