A Channel 7 presenter overlaying the 2020 Tokyo Olympics has responded to Jack River‘s name for the broadcaster to play Australian artists throughout their protection of the occasion.

River shared an open letter to her Instagram on Wednesday (July 28) addressed to Channel 7 and different Australian firms, saying “How nice would it not be for those who performed all Australian music in your protection of the Olympics?”

“These are Australian moments, they deserve Australian music.”

Dawn presenter Edwina Bartholomew, one among Channel 7’s journalists doing Olympics protection, initially commented her help on River’s put up, earlier than sharing it on her personal account.

“Hey @jack_river and different Aussie musos, we hear you,” she wrote.

“I can’t converse for Woolies and Aldi et al however we’re going to beef up the Aussie music within the arvos on @7olympics. Ship us your requests and tag your favorite Australian musician.”

PerthNow studies that Channel 7 has since confirmed extra Australian music will probably be performed throughout its Olympics protection, and notably over the previous couple of days of swimming occasions.

Bartholomew’s response was met with nice appreciation from the Australian music neighborhood, with River writing on her Instagram Tales “that is collective motion realised”.

Artists together with The Jungle Giants, Jaguar Jonze, Something For Kate, The Dreggs, Montaigne, Crooked Colours and extra additionally commented on Bartholomew’s put up, tagging their fellow musos and sharing their due to each the Dawn presenter and River.

Olympic surfer and bronze medal winner Owen Wright additionally tagged his spouse, the singer Kita Alexander.

“Enormous strikes! Go workforce,” wrote Spacey Jane, whereas Alex The Astronaut took the chance to cheekily plug her tune ‘I Think You’re Great’. Alex wrote, “You’ll be able to play it if somebody wins AND if somebody loses to make them really feel higher. That’s vary.”

Chatting with triple j today (July 30) in regards to the marketing campaign, River stated, “These superior moments are occurring and all of a sudden you hear an American or British tune excessive of them.”

“That second might be soundtracked by Australian music. We now have sufficient of it and it’s simply as inspirational.”

Rivers addressed different firms comparable to Woolworths, Coles and Aldi in her call-out, and Coles responded to Rivers in an announcement shared with triple j.

“Coles is a proud supporter of Australian music and our Worth The Australian Approach advert options Australian artists Missy Higgins, Dingo Spender and the present lead singer of Yothu Yindi, Yirrŋa Yunupiŋu,” it learn.

“We will probably be including much more superb Aussie tracks to Coles Radio subsequent week so tune in and luxuriate in!”

Rivers, based mostly within the at the moment locked-down New South Wales, stated she was motivated by the impression COVID-19 continues to have on the Australian music trade.

“My enterprise is 9 per cent down for these previous two weeks of the Sydney lockdown as in comparison with 2019. Plenty of artist companies are in the same state,” River instructed triple j in that very same interview.

The Australian music trade has been hit laborious all through the pandemic, with new information reporting an estimated loss of $64million in potential income from reside occasions all through Australia since July 1.

NME has reached out to each Channel 7 and Bartholomew for additional remark.

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