SUE and Noel Radford are known to have the biggest family in Britain with a whopping 22 children between them.
They’re parents to Chris, 33, Sophie, 29, Chloe, 27, Jack, 25, Daniel, 24, Luke, 22, Millie, 22, Katie, 20, James, 19, Ellie, 17, Aimee, 16, Josh, 15, Max, 14, Tillie, 12, Oscar, 11, Casper, 10, Hallie, seven, Phoebe, six, Archie, five, Bonnie, four and Heidie, two.
The Sun takes a deep dive into how The Radford Family make moneyCredit: The Radford Family
The family has gone on 11 holidays in a yearCredit: Instagram
They have a £27,000 ‘pool’ in their gardenCredit: Instagram
It often makes people wonder how, exactly, they afford their lifestyle, from going on 11 holidays a year to installing a £27,000 ‘pool’ at their 10-bedroom mansion.
Well, there are many ways the Radfords support themselves, including Noel’s bakery, The Radford Pie Company, YouTube, sponsored posts, TV and their side hustles.
Here, we break down the finances down…
Paid Instagram Posts
Sue and Noel’s Instagram account boasts 515,000 followers – no doubt as a result of their popularity thanks to their Channel 5 TV show.
With such a huge following, it’s no surprise that they’ve worked with many giant companies for sponsored posts.
The list includes George at Asda, EE, The Next Step, Emma mattresses and more.
Speaking to Femail, the co-founder of specialist influencer marketing agency Buttermilk, Jamie Ray, said the couple could charge up to £15,000 for a single post on their feed.
According to the publication, the family have shared 18 sponsored posts on their Instagram feed since 2020. If they earned as much as £15,000, this would bring the figure to roughly £270,000 in three years.
Having an impressive subscriber count of 360,000 with views ranging from 50,000 to 1,000,000, the couple could be making some money from AdSense – revenue generated from ads.
YouTubers can earn anywhere from 7p to 23p and more per view on a video, depending on engagement and click-through rates. According to Social Blade, a public analytics website, they’ve had 67,459,000 views on their videos, which means they could have earned over a million in passive income since they started the channel in 2018.
On top of this, they’ve done sponsored videos from the likes of The Food Warehouse, TalkTalk, Emma mattresses and Zanussi.
It means they could be making additional thousands per sponsored video they upload on their channel, with Jamie claiming it could go up to £10,000 per video.
Brand expert Andy Barr believes Sue and Noel have been paid less than £10,000 for each show.
He told the Daily Mail: “The typical fee per episode is going to be in the thousands rather than the tens or hundreds of thousands that people often think is the case with TV shows of this nature.
“If they continue to get commissioned for a fourth or fifth season, then they are going to be able to command a higher fee.”
He currently estimates that the Radford family makes £5,000 an episode.
Located near their home, the family run The Radford Pie Company.
On their website, it says: “We have owned our own lovely bakery since 1999 which is how we manage to provide for (and feed) our huge and expanding family as well as for the local people of Heysham and Morecambe.”
In a previous episode of their TV show, Noel revealed that he’s made over £2.5 million since they started the business in 1999.
But, without accurate and up to date figures, it would be difficult to estimate the company’s gross profit.
Sue and Noel are also directors of the TRF21 Limited business, which was set up in 2019.
Listed on Companies House, it’s described as “media representation services”.
Finance expert Rick Smith, Managing Director of Forbes Burton, told the Daily Mail: “It’s worth noting that TRF21 Ltd has an SIC (industry classification) of 73120 [which means it is involved in] ‘Media Representation Services.
“Radford’s Pie Company Ltd has one of 47290 [which means] ‘Other retail sale of food in specialised stores’. This would indicate the companies had been set up for specific reasons.”
In their statement from January 2022, it appears Noel took out £276,533 and repaid £152,301 back in. While Sue received £1 and put £81,834 back in. This ‘Repayment’ model is not unusual for small businesses, according to a financial expert at Menzies LLP speaking to Femail.
The reserves in the company increased from £25,500 to £72,350 in the last year, which suggests they made profits of £46,800.
While most of their children are still living under the same roof, some of the elder kids pay a small amount of rent to their parents to help cover the bills.
“Us older ones do pay a little bit of board, granted it’s not a lot but I am trying to save up for my own house at the moment,” Chloe previously said.
Sue added: “We’ve always said if you want to buy somewhere, rent is dead money so we would rather you saved that money up and stayed at home for a bit longer.
“But me and Noel believe they should pay board, if they are earning we’ve always been brought up to pay board.”
Sue has always been open about the family’s finances and hasn’t been afraid to hit back at trolls who think they’re rich.
Previously addressing cruel comments on social media, she said: “Oh I do, we’ve worked extremely hard to get to where we are now.
“I think people forget that we don’t just have our bakery, we also work very hard on our media company and filming for our new program just like lots of other ‘influencers’.
“I hate that word but most YouTubers don’t also run a very successful business.”
Noel has a pie shop, where some of kids help out, tooCredit: Man In The Know
Sue and Noel have side hustles that help them afford their lifestyleCredit: tiktok/theradfordfamily/