AS Kate Moss graces the cover of Vogue for the 41st time she demon-strates longevity rarely seen in models.
The catwalk queen is the fashion bible’s most prolific cover girl and shows that she has still got it at the age of 46.
Kate Moss, 46, has made millions by continuing to be one of the most sought-after models on the planet
The star grew up in Croydon before being scoutedCredit: Getty Images – Getty
Kate, who grew up in Croydon, South London, before being spotted by a model scout at 14, first appeared on Vogue’s cover in 1993.
And 27 years later she is still marketable, with her main company Kate Moss Ltd worth £12million.
It must be a huge relief for Kate, whose career almost ended overnight in 2005 after pictures of her emerged snorting a white substance.
Brand expert Mark Borkowski says Kate — who has dated actor Johnny Depp, 57, Libertines front man Pete Doherty, 41, and was married to Jamie Hince, 51, until 2016 — has an enduring appeal that younger models can’t match.
Her main company Kate Moss Ltd is worth £12millionCredit: Reuters
The model has worked with some of the world’s biggest brands including Jimmy Choo
Kate on the catwalk in 1993 – she’s still considered an icon nearly 30 years laterCredit: Rex Features
He says: “She is an icon.
“Models have come and gone but Kate has stood the test of time.
“There isn’t the environment for them to build their brand like she has.
Kate’s wild partying lifestyle became legendary in the 2000s – but she’s now teetotalCredit: Splash News
“Her cocaine scandal saw her lose contracts but she has reinvented herself. She’s repositioned her brand and keeps it relevant.”
Once nicknamed “The Tank” for her ability to put away vodka, Kate has now ditched parties and booze for early nights and yoga.
Here we look at how Kate is still raking in millions after three decades.
IN the past year Kate has collaborated with luxury brands including Messika, Jimmy Choo, Coach, Giorgio Armani and starred in Matthew Williams’ debut collection for Givenchy.
Kate became the face of a Giorgio Armani campaign last year, one of many lucrative jobs in recent yearsCredit: Giorgio Armani
The mum-of-one still fronts campaigns from some of the biggest names in fashionCredit: Giorgio Armani / Mert & Marcus
Kate signed up to be the face of Decorte in 2015, which flogs £1,000 pots of face creamCredit: Getty – Contributor
In the Nineties she could command fees of £10,000 a day, but Mark says: “She won’t be earning as much as she did then.
The key thing is that she’s maintaining those contracts. Some will pay a lot but some will do more for her brand image than bank balance.”
NOT only is Kate beautiful, she is a savvy businesswoman.
Featuring in fashion labels’ campaigns still makes Kate a fortuneCredit: Getty – Contributor
Back in the 90s, Kate could charge £10,000 a day to work, according to MarkCredit: Rex Features
After she launched her talent agency in 2016, Kate said: “I want people who can sing, dance and act. I want to create stars.”
Kate Moss Agency is now worth around £1.7million and has pop star Rita Ora, 30, and Lila Grace — Kate’s 18-year-old daughter with Dazed magazine founder Jefferson Hack — on its books.
Published accounts for Kate’s other companies show Tilly Church Ltd, which deals with media representation, is worth £1.8million and Skate LLP £140,000.
KATE owns an £8million home in Highgate, North London, but has spent much of lockdown in her luxury Cotswolds mansion with long-term boyfriend Count Nikolai von Bismarck, 33, Lila Grace, and half-sister Lottie, 22.
Appearing on the cover of Vogue 41 times has allowed Kate to buy herself beautiful homes across the country Credit: Mert Alas and Marcus Piggott
Her first Vogue cover was back in 1993, with one editor calling her a ‘shimmering national treasure’
The grade II-listed property boasts ten bedrooms and is likely to have shot up in price since she bought it for £2million.
The area is a celeb hotspot and Kate even designed the interiors of a nearby five-bedroom barnhouse, worth £2.5million, for luxury design company YOO Homes.
KATE has featured on around 300 magazine covers in the past 30 years.
Kate with pal and fellow supermodel Naomi Campbell in 1993Credit: Rex Features
Iconic covers include her topless shoot with Naomi Campbell for Interview mag, taking a bubble bath in a wet T-shirt for Love Magazine and posing naked with Rihanna for V Magazine.
For her 40th British Vogue cover last year, editor-in-chief Edward Enninful hailed Kate as a “cultural icon”.
He wrote: “Everybody loves Kate. Many people have grown up with her, so a big part of her allure is that they feel they know her.
“She has an air of accessibility, like your next door neighbour – but the super-intriguing one who you know is having the best time ever.”
Kate Moss as a schoolgirl – she now runs an agency helping up and coming models, but insists under-18s must have parental consentCredit: Rex Features
Rita Ora, 30, is signed to Kate Moss’ agency, helping her build her own £16m fortune
While she may be one of the world’s most famous women, Kate maintains an aura of mystique, choosing not to share her personal life on social media.
Mark says: “She is not ubiquitous. She doesn’t often do interviews.
“You rarely hear her voice. She doesn’t have a personal Instagram account.
“Even when paparazzi shots are taken, she is always snapped in cool places and keeps in with the cool set. She is in control of how she is seen.”
Lila Grace Moss, Kate’s daughter, made her own catwalk debut this yearCredit: Miu Miu
Kate’s half-sister, Lottie, spent time with the supermodel in the Cotswolds this year
The model with a magic touch
By fashion designer, TV presenter and Kate’s mate Patrick Grant
IN a world of Jenners and Kardashians, where everything is public but nothing is real, we’ve lost the allure, it’s insipid.
Kate is the opposite, her life is a beautiful mystery and every bit of it is real.
I first met Kate on a holiday in Cornwall just after her split from Pete Doherty.
Wherever we went the paparazzi were hiding in bushes or climbing up trees.
We went for a spin round the fields on a quad bike and she told me the most dazzling, indiscrete stories about her sexual adventures with a who’s who of the world’s most beautiful, handsome and infamous men.
Kate’s entire life has a Hollywood quality to it.
Every image tells a new story, every image is filled with truth, and that requires intelligence and a kind of voodoo magic you just cannot fake.
Everything she touches comes alive.
- Read the full feature in the January/February 2021 issue of British Vogue available via digital download and on newsstands Friday, December 4.
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