There was a time when celebrities used to implore us distantly from magazines and films, but now they directly invite us to their den. It could be their private jets, private rooms, bathrooms, dining galls, backstage, or whatever that gives a close-up view of their fabulous and fast lives.
Not for nothing Hollywood celebs are taking to Instagram, the poster child of social media marketing platforms. But if you think some celeb like Tom Cruise is currently using his iPhone to design his next Insta post, think again.
They seldom have time to appear for an interview, so they surely don’t have the bandwidth to manage their own social media. And, they don’t even need to do that. With IG posts drawing home six digits, their social media is a big business hub.
There’s every possibility that the deluxe bathroom photo you’re drooling on wasn’t a casual selfie, but a pre-planned, orchestrated, and coordinated mini-magazine shoot. It had the perfect makeup, hairdo, stylist, professional photographer, expert retouches, and sponsorship from the concerned bathing from the bathroom fitting company or the condo where the star put up. Welcome to the make-believe world.
Explore the reasons
Fame and reputation obviously give Hollywood celebs an edge over brands on Instagram. They don’t need to count on sites to buy 20 Instagram likes. Marketers can learn quite a lot from them.
Celebrities too have immense stake in the platforms. You have movie stars and pop icons becoming multi-hyphenate corporate magnates. They run cosmetic brands, wireless networks, sports goods, food products, wellness products, and eco-friendly tools and technologies. It’s an endless list.
- Celebrities are mega influencers. When someone like Selena Gomez or Cameron Diaz endorses a pet food product, you know the sales it can drive. They are promoting everything from utensils to sneakers.
- Celebs get internet humor. Being humorous on social media is an uphill task, especially for brands. Many companies have received flak from the audience for getting it wrong.
- But the funniest celebrities know that delivery, tone, timing and their audience to hit where it matters. Take the example of Ryan Reynolds, Deadpool’s cheesy star.
- Celebs focus a lot of caption and know its importance. If humor is an imperative ingredient, then a caption is the best tool to produce a punchline.
- Celebs can hype anything, add context or color, or even inject a prompt or intrigue in their content.
Some prominent names
Apart from Ryan Reynolds ruling the roost, you also have celebs like Rihanna, Jennifer Lopez and Dwayne Johnson that command a massive following on IG.
Rihanna’s Fenty Line, which showcases her makeup and beauty products. Has dramatically pitchforked her global appeal. Her sassy and influential Insta posts are really hard to miss.
J Lo’sInsta account is a cocktail of superbly-edited fashion posts, hilarious videos and skits, and music and dancing content. She has a 75 million plus following.
The Rock uses his account to promote his tequila, clothing line, and upcoming TV shows and films. He’s one of the most active and personable Hollywood celebs on the platform.
Author Bio
Trudy Seeger has been advising digital marketers for more than a decade, based on his own long experience with well-known brands like Insta4likes and others.
