It doesn’t matter if you’re planning to launch a mega con or a small gaming event in your hometown; you will want it to go off without a hitch.
To do so, you’ll need to find the perfect venue, adopt the right marketing tactics, and manage an eager crowd.
Create a fun, smooth experience by reading the below steps to planning a gaming event.
Step 1: Build a Community
Before you hire a venue or embark on a marketing campaign, you must build a community. Gamers will need a reason to attend the event, which is why you must aim to engage with as many people as possible.
Create a platform that will allow your followers to engage with each other. To do so, you might need to develop an active presence on social media, gaming sites, or other online platforms. Encourage interaction between fans by asking questions and sparking debates.
A community of followers who know each other well could increase attendance at your event. After all, it will provide a place for gamers to meet up, form friendships, and discuss their favorite games or genres.
Step 2: Plan the Event
Once you’re ready to start the planning process, you must look for a venue to accommodate your desired theme, layout, and crowd size. Also, try to select a central venue to reduce commute time and encourage as many people as possible to buy tickets.
You must think carefully about how you will entertain your guests. For example, you might want to create a theme that complements a specific game or genre. Plus, you might need to hire entertainment to wow your attendees, such as a host, band, or a mobile bar. Learn more about various party entertainment ideas that could help you create an event to remember.
Step 3: Run a Unique Marketing Campaign
If you want to secure as many ticket sales as possible, you must develop a unique marketing campaign. You’ll need to do more than launch a Facebook event page to welcome many visitors through your doors. You’ll need an impressive website with cool effects, promotional videos, and engaging social media posts.
You could spread the word about the event by teaming up with influential gamers in your industry. Identify top names in gaming and provide them with payment for advertising your upcoming event across their platforms. It could help you reach a large, untapped audience, which could increase your ticket sales and brand recognition.
Step 4: Build a Buzz
Generate a buzz about your gaming event by releasing as many confirmed details as possible. For example, you could provide information on the tournament schedule and provide details on:
- Special guests
- Food stalls
It could create a buzz of excitement and encourage people to book tickets to the event.
Launching a gaming event might seem daunting at first, but the right plan could help you secure many attendees and a big profit margin. Remember, the likes of BlizzCon and Tokyo Game Show had to start somewhere, and there is no reason why you can’t follow in their footsteps.
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