Instagram has already registered 1.3 billion users, so this service is among the top social media. Everyone today wants to create their own account and work online because it is much easier than driving to the office every day and being locked in a tight schedule. Bloggers earn up to $10,000 per ad post. Brands increase audiences, loyalty and sales. This is easy to do, because 90% of service users are subscribed to commercial accounts. You can also gain followers on Instagram by using a social media marketing agency.
Instagram is a rapidly changing social network with unpredictable algorithms. There is huge competition here, but the question of how to promote your accounts to brands and bloggers remains relevant. We will tell you what will be effective in 2022 and what will not: how to promote a blog using free and paid promotion methods. In this article, you will learn about the methods that exist besides your ability to buy Instagram followers.
Before starting promotion
It is useless to start promoting an account without a strategy and a content plan. Therefore, first you need to create a profile so that the user immediately understands what your account is about and what you offer.
It is very important to come up with a name that matches the theme of the account, describe your advantages, post a location (if you run an offline business or work in a certain territory), post a link to the website.
After that, you can clear the account of inactive subscribers if the profile has been kept for a long time. Subscribers who do not react to your content in any way are harmful for promotion.
Switch to a business account to get statistics and analyze audience reaction to content. Also, prepare a development strategy. Any progress is a plan and regularity. One-time actions will not bring results. Determine why you need promotion, what you want to get. Prepare a content plan with regular content publishing in different formats.
Free promotion methods
Reels is a short video format that Instagram launched worldwide in the summer of 2021. The social network also promised to promote the video format. Therefore, now it is the most effective way to promote your account for free. It’s quite possible to get a million views for an account with a couple of thousand subscribers.
Another plus of Reels for promotion is an unlimited period. Stories disappear after 24 hours, the post is shown in recommendations for a couple of days, and Reels can be seen in the news feed even after a while. This is a very effective and long lasting method if you don’t want to buy real Instagram followers.
Do not confuse this method with the same spam comments for everyone. Automatic commenting remains popular, but meaningless. With this method, situations occur when the inscription “what a beautiful picture” appears under the mourning post, or there are off-topic comments. Don’t do that.
Adding a location to Instagram promotion in the account description and in posts is an additional way. Especially relevant for local businesses and events. However, simply placing a location and waiting for thousands of subscribers is not the best solution.
Paid promotion methods
Official advertising on the platform is an opportunity to reach an audience with specific interests. If the algorithms decide who to show your Reels or post to, then in the advertisement you set the audience yourself. Instagram offers to advertise in the feed, in Stories and in Reels.
Advertising with influencers
Influencer marketing remains in the trend of 2022 as the blogging market is growing. Therefore, Instagram promotion through influencers is still relevant. Advertising among bloggers, famous personalities and experts is more credible and is perceived as a recommendation from a familiar person.
Start promoting your account by creating a strategy and a clear description of your activities.
The most promising free way to promote an Instagram blog is by shooting Reels. Combine this with other methods. apply user-generated content and advertise your account on other platforms.
Use thematic hashtags under publications and geolocation, if the account is tied to a territory, these are additional free promotion methods.
To reach a larger audience, launch targeted ads or reach out to influencers who will remain a popular paid channel in 2022.
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