Do you want to start a business blog or generate content for personal pages in social networks? But it takes a natural talent or refined mastery over many years… It’s a good start, though. This is nothing like that!
Do you already know that content marketing is the best way to get tons of traffic to your site or sell pages for free? And content means information in any form that speaks to your audience. This can be:
- A blog with great articles about business;
- Groups in the social networks;
- Audio podcasts on SoundCloud or iTunes
- YouTube or Vimeo videos.
These articles are very different from one another, but there is one great similarity-all the content is based on text. You write articles in blogs, posts on social networks, scripts for videos or audios.
Of course, you can hire professional content producers, essay help, copywriters, screenwriters, and so on. And rightly so! But I recommend doing it only with time.
First, go through all the stages of content generation by yourself. You know better than your business needs. You feel it, you feel it. So, write your instructions and give them to your new associates later.
You can’t write? Do you think working with texts is not your job? Well, then, read the instructions, which, insanely, will change your mind.
1. Talk about what you are going to write on the recorder.
You need a “framework” for the material, on which you are going to write the whole “body”. So, at first, you need to prescribe the structure, maybe a subtitle, but that’s not enough. To fully understand what you’re going to write, take a tape recorder and just talk about all the thoughts you have on the future of the material.
If you’ve done this paragraph and think the text is too big, you’re mistaken. Content is one of the trends of 2021 in online marketing. All companies are starting blogs and writing great articles. This “race” is the emergence of great content. You have to make the most meaningful articles to get ahead of the competition. Most importantly, with a large volume (from 1500 words).
It is a good influence on the perception of the audience of your blog. In addition, large materials are more reliable in search engines. Thus, Google and Yandex sporadically request your material for the right keywords. Of course, as well as more beautiful than the competition.
2. Write down the main thoughts on the paper.
I remember that this chip does not work for everyone. This depends, in principle, on what you are more familiar with, and what you are more likely to enter.
What a sensation: during the process of writing, you have cool ideas and ideas. Especially when you are just starting to write. You quickly get on your computer, open a Word file or a document in Google Drive, and … That’s it! Gone are the ideas.
If you have a very strong desire for ideas, quickly take a folder and a pen, and write down everything that comes to mind on this topic. If you do not have a pen or paper, use the notes on your smartphone. Again, choose what you are used to.
3. Find your style of text, but stay with you.
Do you like reading “soulless” articles? These are materials that are written only for the sake of search engines or in general to fill a place in the block. The authors do not care about the readers. The text is written in a language completely judicial. The language that you will never come across in real life.
Of course, you will realize that your language is very different from what you wanted to write. And cool! This is your style. Texts filled with official phrases and terms are published in the encyclopedia. You just talk to your audience. Do it in their language. Keep yourself in these materials. People will feel it. The more honest you are with your audience, the more credible you are.
4. Adding synonyms to the text
As you suggest: “Write briefly. What you’ve ever written can be short”? Wait, it would be better to be like this: “Write short. The text can always be short. “Only one word has been changed, but the information is already more readable. Any word can be found with 2-3 synonyms.
Use online word books at an early stage, if you have difficulties. After a while, you won’t need them. Try not to insert words with the same root into neighboring words.
5. Write as often as possible.
This is the case when constant practice is the key to success. So, even with specific aids and tricks, you may not be able to do it in the first place. But it is normal. No one is not born with the talent of a cold copywriter or screenwriter. It’s just a skill that has been acquired.
Write on different topics. Find out what you are interested in. This can be published, for example, in social media, if the content does not fit into the format of the blog of the company.
6. Read as much as possible.
Here are 3 reasons why you need to read a lot:
- Expansion of vocabulary.
- Formation of the habit of writing correctly.
- Expansion of thinking.
Important! Be respectful when reading fiction. These books often use complex promotions, which you would like to avoid. Again, though, everything depends on the type of content you have. If you want to learn to read quickly and briefly about the business, I recommend reading the business literature. Texts in such books are always simplified, laconic and understandable.
7. Find people who are good at writing on the subject and follow them.
I do not call you plagiarism! It is okay to take ideas from foreign resources or even make direct translations of the output code. But bluntly stealing materials from competitors or colleagues – badly. First, non-testimonies, and second, viewers will not accept the content badly, and third, social networks do not want to or block the copied text in general.
Just find the resources that you are interested in and read them regularly. If you have a mutual audience, you will understand how best to present information, what kinds of content are relevant, what topics you need to hunt.
