Marketing Podcast with Dr. Sabrina Starling
In this episode of the Duct Tape Marketing Podcast, I interview Dr. Sabrina Starling. She is the Business Psychologist and is the international bestselling author of How to Hire the Best and The 4 Week Vacation: . Founder of tapthepotential.com and host of the Profit by Design podcast, she and her team coach entrepreneurs to take their lives back from their businesses. They are on a mission to disrupt the hustle culture by sending 10,000 entrepreneurs on a 4-week vacation over the next 10 years.
Key Takeaway:
Sabrina highlights the transformative potential of taking a four-week vacation for entrepreneurs. She underscores the shift from being indispensable to the business to building a strong team with A-players and efficient systems that allow the business to thrive independently. Sabrina mentions that it is important to focus on high-value activities, empower team members, and strategically design the business for sustainable profitability and personal freedom at the same time.
Questions I ask Dr. Sabrina Starling:
- [01:16] Talk about this four-week vacation. What’s the idea behind it?
- [03:48] You feel like sometimes there’s a perception of businesses like if you’re not working 40 hours a week, you’re cheating and not doing things right?
- [05:03] So you just went on a four-week vacation. After about two and a half weeks, do you start saying, what am I going to do now for another week and a half?
- [06:29] Michael Gerber once said: “If your business can’t operate without you, it’s worthless“. That’s pretty strong medicine, isn’t it?
- [11:36] So if somebody comes to you and they want to adopt the four-week vacation idea. Where do they start?
- [14:24] Sometimes you may disempower your team sometimes by feeling like you have to give them all the direction and not letting them figure it out on their own. With these ideas they’ll actually be more empowered, right?
- [15:51] How do you help people kind of change that mindset?
- [19:08] When somebody comes to you and the stated goal is that they’re going to go on a four-week vacation. What are all the things on how you impact their business?
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