Creating a branded space is important for your customers to understand what type of message you are trying to convey to them. Are you going for an earthy feel to match a plant shop or a more machine heavy feel to match your automobile repair shop?
Each store and brand has its own meaning when it comes to creating this branded space, and taking the time to create one is important.
Here is our quick guide on creating the perfect branded space.
What Is a Branded Space?
A branded space refers to the feel and looks that your storefront is delivering to potential customers when they are browsing or waiting. This means getting your brand down is necessary before creating spatial branding.
Pick our colors that go well with your current brand and decide what type of customers you are going to appeal to. Decide on the message you want to convert while people are in your store.
Don’t Forget About the Employees
Employees are a crucial part of the space branding process. Their uniforms, emotions, and cleanliness will all impact how your brand is perceived. You don’t want a bright yellow or pink paired with dark green or blue, as it makes the feeling unpleasant.
Also, keep your employees in mind when it comes to how they react. They will be in the store for longer periods of time than anyone else and are often one of the best customers. Choose colors that are pleasing to look at throughout the day, as it can translate to a better mindset for the employees and better productivity.
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Retail stores should also focus on highlighting top sellers and new arrivals. This means creating space and are where you can show off your product to draw more attention and hopefully higher sales.
This is why companies like Apple have displays to showcase their products and companies like Target will have mannequins to highlight new clothing arrivals.
Office buildings are based on productivity rather than products. This means you want to create a space that maximizes the productivity of your employees, without them feeling too cramped or burnt out.
Aim for open desks and windows, as this creates a better mood for the employees. If you have a waiting area for potential customers or guests, let your brand shine to them, so that they know they are in the right place.
Creating a Branded Space Doesn’t Have to Be Hard
A branded space is perfect for getting customers to convert, employees to keep their sanity, and your brand to shine in the face of everyone. Whether it is someone that has been shopping for years or someone that simply passed by on the street, you want them to be happy and know exactly what your company is about when they pop in.
If you enjoyed this article, be sure to check out the rest of our blog on business and lifestyle choices. If you know a company that could use some help designing a branded space, be sure to share this article with them.
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