Customers are the lifeblood for any business no matter its sorts of products or services. But acquiring new customers and retaining existing customers doesn’t mean that you simply need to increase upselling or cross-selling or to enhance your products whenever.
To improve customer engagement, SMS marketing has been proved to be dramatically effective. But how exactly to increase customer engagement for your business with mobile SMS marketing? Today, we will discuss the advantages of mobile SMS marketing and therefore the ways to try to do it efficiently.
Customer interaction is a crucial factor to expand and grow your business. Customer engagement is often defined in some ways, but ultimately it’s the continued interaction between the customer and therefore the company. When approached correctly, a robust customer engagement strategy can’t only cause more sales but also keep customers returning for more.
What is SMS Marketing?
SMS is the acronym for “short message service.” Also referred to as text message marketing, brands use SMS marketing for net new customer acquisition, repeat sales through VIP and loyalty programs, and time-sensitive announcements + incentives.
SMS is different from email therein the messages are very short, with a limit of 160 characters and more immediate delivery. The message appears on your customer’s mobile just seconds after it’s sent, and therefore the customer often receives a push notification that it’s arrived. Sending SMS to a large group of users/customers is known as an SMS Campaign.
Why are SMS campaigns important?
SMS campaigns are a needed powerful strategy to help you deliver your information to your customers, and they work best in combination with other marketing channels, such as email or web push notifications. SMS Campaigns are important for a variety of reasons:
- Have extraordinary open rates of 90%
- CTAs drives customers to take action
- Easy to implement
- Instantaneous usage
- Used in large areas
- Close integration other marketing channels
Why you ought to Use SMS Marketing
SMS is effective because it’s an attention grabber, and it’s a near guarantee that folks will see your message. Add an incentive within the mix, and your message is tough to ignore. SMS may be a unique and underused channel, and SMS marketing offers e-commerce marketers a singular opportunity to create a relationship with their customers. When executed well, SMS marketing can cause better engagement, increased conversions, and better sales and revenues.
SMS messages have a whooping open rate of 98%, while email scores around a 20% average open rate. When someone does open and answer an email, it takes a mean of 90 minutes or more. Average time for SMS message responses? 90 seconds. Given the proximity and intimacy of SMS for patrons, it’s important to urge it right the primary time around.
What is customer engagement
Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness. This can be accomplished via marketing campaigns, new content created for and posted to websites, and outreach via social media and mobile and wearable devices, among other methods.
How does SMS Marketing increase Customer Engagement
Establishing real connections through a customer engagement strategy means you’re moving past the mindset of straightforward acquisition and conversion because the business landscape grows more competitive every day, this might be critical to sustained longevity and growth. This is how SMS Marketing assists you in Engage together with your Customers Better.
Business SMS marketing is one of the best ways to maximize customer engagement for your business for a couple of reasons:
Interact with Customers, Cost Effectivity
Contrary to the traditional email marketing method and other marketing options, SMS marketing is pretty affordable. as an example, the value of Facebook Ad or Google Ad is significantly above the simpler mobile texts.
With the affordable SMS marketing technique, you’ll prevent leakage of selling expenditure especially during the first days of your business. If you would like to seek out how to attenuate your marketing costs so as to interact together with your clients, you’ll hell for leather provides a shot to SMS marketing.
Much Higher Open Rate than Emails
Research shows that mobile texts are opened upto 98% of the time when received by your customers. this is often significantly above the open rate of emails. Moving forward, it’s quite common that emails find yourself within the spam folder and flyers are thrown away sometimes without even watching it.
More often than not, mobile texts don’t go unnoticed. the upper open rate of SMSs allows you to engage more together with your customers.
Never Lose Your Clients
As business owners are harnessing mobile texts quite ever before and therefore the conversion rate is above all other marketing mediums, it’s wise to not overlook it.
After all, mobile texts make sure the highest amount of exposure to your marketing campaign. Being an important part of the marketing campaign, mobile texts are pretty mobile-friendly. So, your customers are more likely to urge engaged together with your business using their cell phones.
Engage with a good sort of Customers
Though most of the users have mobile devices having an online connection, there are some users who may have only a feature phone without an online connection. Instead of targeting just one segment of demographics, target different types of demographics who are possible to convert within the future using mobile SMS.
Reach Your Customers Quickly
In the case of mobile texts, there’s no need for any design to organize from the start. All you would like to try to do is to compose your text and press the send button to urge it done.
You can attach your customer care number not only on your website but also on each of the mobile texts in order that your customer finds you on their need. Later on, you’ll send them a many thanks text at the instant after the acquisition. you’ll also remind them about the accessories or warranty. this is often an excellent thanks to eliciting emotion in your customers’ minds.
Thus, you’ll stick with them and permit them to recall you.
