So you think your product is the best on the market, right? Great! But does your packaging reflect that fact?
The truth of the matter is that superior small business packaging is a tricky balance to maintain. On one hand, you have to keep the ever-rising costs in mind, and on the other, you need unique packaging that will reach your customers in great condition. While of higher quality, this will lead to higher costs, which most small businesses can’t afford.
No worries, there’s a way to get the best of both worlds.
Keep on reading to learn about the top five tips that will make you nail your small business packaging and gain new customers.
1. Small Business Packaging 101: Identify Your Contents
Before delving into the nuances of packaging strategies, you’ll want to identify what category your products belong to when it comes to shipping requirements.
For example, if you’re product is perishable in nature, there are specific packaging fulfillment factors you’ll have to keep in mind. On the other hand, your products could have different packing materials and sizes.
For example, you might be in the market for items made of fabric, most of which can be sent in plastic shipping pouches, or items like shoes that need to be boxed to keep their shape.Â
When you grow your business, you will need a warehouse to store your products. In order to organize your products properly and manage your time profitably, you will need a forklift in your warehouse. This brings new responsibilities such as doing regular maintenance of the forklift and buying repair parts like crown pallet jack repair parts.
2. Balancing Cost vs. Security
Any small business will be placed on this tight rope and asked to keep their balance.
You can reach the right mix by taking a look at how much your packages would cost, and the right degree of security needed to ensure that the package will arrive intact to your customers -almost- every single time.
In short, you’ll want to be cost-effective. But, make sure you’re not sacrificing your product’s integrity for cheaper shipping or packaging.
3. Give Product Information
In the midst of the insane amount of packaging tasks you want to finish, please don’t forget to include product information in your packaging.
Regardless of the type of your product, you’ll want to prioritize giving essential information to your customers. Being a small business, you’ll want to do everything to ensure your customer retention numbers are as high as possible.
4. Sneak a Peek at Your Competitors
You don’t want to plagiarize or copy what the competition is going.
However, if they’re really nailing their packaging and getting high brand awareness rates, then imitating their strategy is a great option.
After seeing if your adaptation is successful (or not), you can start tweaking it and making it more suitable for your brand and targeted audience.
5. Brand Your Aesthetic
Or is that add aesthetic to your brand? Well, you’ll want to take advantage of your brand aesthetic and integrate it into your product packaging.
It’s a simple-yet-effective way to meet some of your marketing goals when it comes to your brand image. By using customer bags, labels and boxes, you’re unifying the color palette and the ‘vibe’ of your brand.
Ready to Wow Your Customers?
Figuring out your small business packaging doesn’t have to be a burden. Actually, it can be quite fun and effective, if done correctly.
We hope that our key five tips were helpful to you and that they got your creative juices flowing. Just remember that you can always start small, then prioritize the tips that are working for you, and disregard the ones that aren’t doing much.
One small packaging tweak at a time.
