To increase your authority and boost your brand online, whether, for personal or business reasons, it’s a good idea to create your own blog or website. However, that is only the first of many steps to developing a successful online presence. The next is to reach out to and engage your audience with carefully crafted content.
With that in mind, let’s look at five things you can do to create content that your followers will love:
Connect with your audience
Social media channels and your website offer the best ways to stay digitally connected to your audience. Make use of Instagram or Facebook stories and even live streams to update your customers on what’s happening with your brand. Post polls and host Q&A sessions regularly. Consider creating an online page for your business and respond to people’s queries and comments. The goal here is to build and foster a community of like-minded people.
Produce relevant posts
To ensure that readers find your page valuable, you need to create content that’s relevant to their interests. Polls can help you pick your followers’ brains on what they would like to see more of from your site.
You can also take a more analytical approach using tools like Facebook’s Page Insights. This is called social media analytics, and it helps brands understand what types of content their followers interact with the most. Knowing information such as the number of likes and shares can help you develop a more targeted approach to marketing rather than a generic one. It will allow you to produce relevant content that your viewers will enjoy.
For example, if you have a personal training business, posting workout videos has a clear selling point for your page. But you can also share healthy recipes, meditation guides, and tips on making sustainable lifestyle changes as those are still relevant to your followers’ interests.
Tell your story through visuals
The good thing about having your own website is the freedom to experiment with more diversified content. Other than long-form articles, break the monotony with visuals as these tend to be more eye-catching than text. Infographics and photo journals can be great additions to any site.
Look into producing video content, too, which you can also post across different channels. These are valuable tools for storytelling that can help widen your reach even further. If you have the resources, hire a team of professionals that can produce compelling videos. But for those working with a limited budget, there’s a variety of user-friendly high-performance video cameras that can let you shoot quality footage in different settings. With a little editing magic, you can create really engaging videos even with entry-level equipment. Just make sure that it’s creative, authentic to your brand, and has a clear message.
Include a call to action
The point of creating engaging content is to increase your brand’s online visibility. Whether it’s simply to drive website traffic or boost sales, you need to propose a call to action, which is something that you want your audience to do.
After reading your post on making sustainable lifestyle changes, your follower might be asking: Now what? What you can do is add a section on ‘How to get started’ in your article, with a link to following a fitness training program. This is where you can promote your products and services as your call to action. It can also be something like asking your social media followers to share your posts, leave comments, or visit your website.
Now that you’ve piqued your viewers’ interest, you can maintain it by putting out content consistently. It’s not about bombarding your audience with posts every hour, because algorithms on social media are always changing. Instead, focus on publishing quality posts and scheduling them at a consistent time. For instance, share workout videos every day and publish a new healthy recipe once a week. That way, your followers will have something to look forward to, which can help keep the engagement high.
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