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- Cocokind is a sustainable beauty brand that uses superfood ingredients in its skincare.
- I tried popular products like the Matcha Stick and Turmeric Stick and loved the results.
- Learn more about the Cocokind products I tested, plus application tips from Heyday’s Glenise Gomez.
You may have already heard of Cocokind from its unfiltered, sunlit skincare photos and non-gimmicky packaging circulating Instagram. Although many beauty brands sneak onto my social feed, there’s none quite like this one. The stripped-down posts embrace every skin type and texture, celebrating the fact that everyone is different. As someone who’s constantly trying to tame her eczema, I love how Cocokind highlights natural beauty and authenticity, making the “add to cart” button all the more appealing. Plus, its superfood-infused, sustainable skincare products are crafted with natural formulas that don’t contain a grocery list of ingredients — and all for under $30.
Cocokind was founded by Priscilla Tsai, who pivoted from Wall Street to wellness after realizing prescription medications couldn’t soothe her cystic acne. The food-based products were a first of their kind to step into the “clean” beauty space, and they’re also all cruelty-free, gluten-free, fragrance-free, and vegan, with the exception of some products that include beeswax and essential oils.
After being influenced by Instagram, I decided to try Cocokind’s bestselling products to see how they worked with my sensitive skin. You can find my reviews of each one below, including the popular MyMatcha Moisture Stick and Turmeric Spot Treatment Stick. I also spoke with regional trainer Glenise Gomez at Heyday, a facial spa with an extensive roster of skincare therapists, who shared tips for getting the best application.
My review of Cocokind’s 5 bestselling products and tips for applying each one:
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