JOHN Lewis has revealed their Beauty Report for 2021 with all the trends we’ve been loving and buying this year.
The report includes everything from the return of lipstick after a year behind masks to blue eyeshadow coming back in trend.
What were we buying this year?Credit: John Lewis
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Whether you’re looking for some last minute Christmas inspiration, or want to see what was the most popular products this year then you’re in luck.
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John Lewis’ Beauty Report is out and if you’re looking for what was big this year, or what to expect to take off next year you’re in luck.
They’ve rounded up all the stats of what we’ve been buying, and what they think we’ll be snapping up this year.
After a year of lockdown, make up maximalist is back as we all rushed to brighten up, with blue eyeshadow sales up by 260%, and lipstick sales up by 178%.
Maximalist is back!Credit: John Lewis
And it wouldn’t be maximalist without the 90s, and as the 90s pout returned sales of lipliner grew by a huge 386% as stores reopened in April.
We all returned to miniature beauty favourites for our handbags and nights out, so it’s no surprise the John Lewis Advent Calendar sold a huge 4,200 units of the Advent Calendar in the first 24 hours.
Of course, self care wasn’t ever far from our mind, with skincare staying huge – Kate Somerville even saw a huge 200% lift in sales – as we all looked for new retionols, vitamin C, AHAs and BHAs.
Skincare continued to be hugeCredit: John Lewis
Silk pillowcases where up 533% as we all looked to improve our sleep.
Beauty tech also had a moment, with Foreo’s facial toning device proving the most popular with a whopping 361% uplift on the year.
2 in 1’s also had a moment as customers looked for more hardworking products.
As lockdown lifted we all looked to replenish our perfume stocks, with John Lewis’ Megan Mosley Lead for Make-up and Fragrance said “Lime Basil & Mandarin,
Pomegranate Noir and Peony & Blush Suede proving the most popular.
“Across these 3 fragrances, we’ve sold enough to fill 8067 champagne flutes!”
These trends no signs of slowing down too, as with LED masks, bright colours, and selfcare containing to be huge trends into 2022.
For those looking for advent calendars to snap up and make the countdown to Christmas Day all the more glam, check out this almighty collection.
You might be interested to know Glossier has recently released its first ever bronzer.
Looking for a bargain? Charlotte Tilbury’s huge discount on the Mystery Beauty Box is not to be sniffed at.
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