- Bretman Rock said in a TikTok on Tuesday that he doesn’t want to make beauty content anymore.
- He said he still wears makeup, but doesn’t want to be tied to the problematic beauty community.
- Rock also said white people specifically have “ruined” the online space.
- Visit Insider’s homepage for more stories.
Bretman Rock says he still loves makeup — even if he doesn’t post about it on social media anymore.
The influencer wished his fans a happy Pride Month in a TikTok video on Tuesday, and said he wanted to start the month by addressing some rumors. “I’m going to have a conversation with y’all real f—— quick because some people really got my character f—– the f— up,” he said.
According to Rock, some people online believe he’s stopped wearing makeup and started “putting on more muscles” because he wanted to “fit the beauty standards” and attract more men. The influencer argued that couldn’t be further from the truth.
He posted the video to his second TikTok account @notbretmanrock, which has 2.3 million followers. It’s been viewed more than two million times at the time of writing. Representatives for Bretman Rock did not immediately respond to Insider’s request for comment.
“First of all, I still very much wear makeup,” Rock said. “I’m wearing makeup right now. I know you see that blush. I’m wearing concealer and foundation, so like.”
“Honestly, it’s not that I stopped wearing makeup,” he continued. “It’s the fact that I stopped doing makeup content and it’s because I don’t want to be tied to the beauty community anymore.”
Rock went on to say that he’s not a “beauty guru,” and believes he’s “f—— more than that.”
“And white people ruined the community — period,” Rock said.
In recent years, popular white beauty influencers have become involved in major scandals that have altered the reputation of the online community.
Jeffree Star has been accused of racism, sexual assault, bullying, and more, while James Charles is currently embroiled in a sexting scandal that involves minors. Other influencers like Jaclyn Hill have also been criticized for selling faulty products.
Finally, Rock said he doesn’t wake up every day “at the crack of dawn,” climb two mountains, and work out for two hours to “fit the beauty standard” and impress men.
“You got me f—– up because b—-, I’ll get boys regardless of how I f—— look period, because I’m hot,” he said.
In a February interview with Insider, Rock talked about being excited to start shifting his career and focus on his other passions, including style. He specifically said gender-specific clothing shouldn’t “be a thing,” and said he wanted to “switch up the gender labels of freakin’ fashion.”
Still, Rock made it clear that even if he’s not making beauty-focused content, makeup is still important to him.
“Beauty will always be a part of Bretman Rock,” he told Insider. “I’ll always be wearing makeup. It’s not gonna ever stop.”
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