ICONIC brand, 17 is returning to Boots and it’ll hit shops this Thursday.
If like us, you have fond memories of the affordable brand then here’s everything you need to know about it’s return.
Remeber 17? It’s back!Credit: boots
If you click on a link in this story we may earn affiliate revenue.
Available exclusively at boots.com, the legendary make up brand was a first for many of us – and now it’s back.
The new collection is a must for beauty shoppers, who can shop the collection from as little as £2.
Beauty lovers can stock up on the budget beauty brand without compromising on quality – after all, isn’t that what we loved about the original 17?
With lipsticks priced at £2, and eyeshadow palettes priced at an affordable £5 – the new ” 17 line-up consists of over 150 high-performing products to build an entire makeup look for as little as £10″.
A cult brand for an entire generation, 17 will launch again on boots.com February 17, and in store at 495 locations from February 22.
If you’re a Boots App customer you’ll also be able to access an exclusive 24 hour pre-sale from February 16 – and if you don’t have the app, then download it now!
17 is back in stores!Credit: BOOTS
The new 17 range continues it’s previous 50 year legacy and celebrates “every kind of beauty with day-to-day essentials like skin-enhancing foundation, neutral lip shades, and translucent setting powder to amped up cosmetics for experimentation, including powerful pigmented eye sticks, bold liquid liners and lip-boosting glosses”.
Jenna Whittingham-Ward, Head of Beauty – Boots Brands & Exclusives, said:
“We believe beauty is for everyone, and affordable cosmetics doesn’t have to mean a compromise on quality. That’s why we’re so excited to bring a fresh, new-look 17 to our beauty-loving customers at Boots.
“We know our customers love to experiment with makeup, and they want to try out the latest looks trending on TikTok without breaking the bank. We’re proud to have created a range of cosmetics in 17 without limits or barriers that’s accessible to all beauty fans across the UK – we just can’t wait for them to try it!”
What we’re eyeing up from 17
Second Skin Enhancing Foundation, £5
17’s Second Skin base is a great buyCredit: BOOTS
Start the day right with the Second Skin Enhancing Foundation.
A medium coverage, long-lasting liquid foundation for a natural, healthy-looking base. Vitamin E and hyaluronic Acid hydrate the skin to give it a fresh finish. Available in 20 shades.
- Second Skin Enhancing Foundation, £5 – buy here
High Shine Lip Crayon, £4
A must for the perfect poutCredit: BOOTS
To create the perfect pout, use this super lustre lipstick pen.
It’s infused with castor oil for soft, smooth lips with high pigment for long lasting
colour. Available in 8 shades.
Second Skin Enhancing Concealer, £2
Banish bagsCredit: BOOTS
This highly pigmented concealer is enhanced with a mineral mix complex, which perfectly masks imperfections and blends in seamlessly for a skin-like finish.
Available in 10 shades.
- Second Skin Enhancing Concealer, £2 – buy here
Shadow Pop, £2
Available in 8 coloursCredit: BOOTS
Available in a variety of beautiful shades, the shadow pop has a velvet-like formula infused with vitamin E and sweet almond oil. It blends seamlessly
to create striking looks. Available in 8 popping colours.
Colour Glow Cream Blush, £4
You can’t go without this multi purpose blushCredit: boots
Add the perfect flush to your cheeks with this cream blush. The formula is
super smooth and creates a naturally flushed, subtle glow. Available in 5 shades.
Brow + Lash Lamination Clear Mascara, £2.50
This 2 in 1 clear mascara is a mustCredit: BOOTS
A perfect 2-in1, style your brows and define your lashes with this multi-use clear mascara. It is easy to apply and quick to dry, formulated to give a strong
yet flexible hold that will last all day.
- Brow + Lash Lamination Clear Mascara, £2.50 – buy here
17 is available to shop from boots.com February 17, and in store from February 21.
The Insidexpress is now on Telegram and Google News. Join us on Telegram and Google News, and stay updated.