As per the findings of a recent study, there has been a whopping 76 percent boost in accumulated likes per day on specifically Instagram ad posts, while the COVID-19 quarantine was in full swing. As per experts, the coronavirus pandemic meant that people were compelled to go on self-quarantine and isolation. Isolation automatically implied more social media time. Hence, this boost in engagement makes sense if you keep in mind that the use of Instagram, in general, has shot up dramatically under the circumstances.
Marketers who are aspiring to reach their target audience should be on Instagram Live as they can be sure to find the right audience. Let us explore some tips for creating intriguing video content and growing the overall popularity of your Instagram Live. The best way of connecting with all your valuable free Instagram followers in a transparent, authentic, and direct way is by using Instagram Live.
As per Later, unlike pre-recorded features like IGTV videos and Instagram Stories, Instagram Live is a completely unedited stream meant to connect and engage with your followers. It can be an effective way to flaunt your business’s human side so that your audience can connect with you on more emotional and personal levels. Moreover, Instagram Live lets your audience come up with questions and comments in real-time. This makes Instagram Live a highly-interactive video platform. This is a great tool for cementing a stronger bond between potential customers and your unique brand, helping you gain valuable insight and feedback directly from the people who are most important to your business. Reasons to use Instagram Live in a nutshell:
- Instagram Live sessions could boost the overall discoverability of your brand or business on Instagram
- Instagram Live increases your business’s visibility and helps you get the number one place on the Instagram story feed.
- It will be automatically sending push notifications to alert your fans and followers that you are Live.
- Businesses embracing Instagram Live will gain an organic engagement boost thanks to Instagram’s algorithm.
- Instagram Live videos are more discoverable and engaging.
- Instagram Live videos facilitate creating a stronger bond and robust connection with your followers
- Instagram Live helps in humanizing your brand by showcasing behind-the-scenes moments.
By now you must be convinced about the power and versatility of Instagram Live. Let us now explore a few expert tips to boost the popularity of Instagram Live.
Remember to Plan Well Ahead of the Time
Even though in several cases, you would like to maintain a casual and light mood, it is of pivotal importance to plan well in advance all your Instagram Live sessions. Choosing the precise kind of video, day, and getting ready with the props or preparing other people who would be involved are some of the things you need to plan meticulously for minimizing stress and maximizing the entertainment and enjoyment factor for both your viewers and you.
Partner with Others
Teamwork and collaborating with others helps to translate your dreams into reality. Focus on brainstorming Instagram Live video ideas with your teammates. You may even consider reaching out to potential partners for collaborating with your business or brand on a video. It could imply flaunting the talents of members of your team from across the nation or introducing a surprise guest.
Advertise & Promote Your Instagram Live Event
People should be informed about your Instagram Live video well in advance for building anticipation and increasing overall attendance. Use your social media channels for announcing the upcoming event. This could be the right time to let your followers get ready with questions to ask and ideas to share. They could submit their ideas and questions for getting included in the Instagram Live video. Promoting or advertising the event in advance allows your fans and followers to set reminders about tuning at the right time on the right date.
Focus on Being Real
One of the most appealing features of Instagram Live helps your followers to get an idea of your brand’s true personality. It is of pivotal importance to present a positive and polished experience, but you must also demonstrate natural intuitiveness to highlight your brand’s human aspect. Be confident in being yourself. Allow the walls to be down. This helps to boost your followers. However, you can buy real Instagram followers to instantly boost your follower count by contacting a trustworthy digital marketing agency.
Ask Questions Well Ahead of the Time
You must ask your followers what video content would excite them and pay attention to their feedback. Keep asking them relevant questions to get an idea of what video content works best for you and what needs to be tweaked.
Focus Your Attention on the Audience
Your primary objective is to educate or entertain your followers with Instagram Live videos. So it is best to keep their interests on top of your mind before making any choices.
Be Firm about Sticking to Your Brand Guidelines
It is of pivotal importance for a business to stick firmly to its guidelines while developing videos for Instagram Live. From the logos and colors featured to how the video is being hosted, even the slightest detail matter as they go into creating an idea or overall picture of your brand.
Conclusion
Life is full of uncertainties but one thing you can rest assured of is that Instagram Live is going to gain more and more traction by the day. It is a versatile and powerful platform for fortifying your marketing endeavors.
