Whether you’re a tech expert or a writer, a botanist or an actor, odds are the industry you operate in is competitive. With so many other talented people operating in the same space, making a name for yourself can be challenging.
If someone looks you up and doesn’t find anything, they’ll move on to the next person. That’s why personal branding is so important.
However, using digital marketing to your advantage can be a challenge. That’s why we’ve put this guide together.
Keep reading to learn about seven ways to boost branding and stand out from the crowd.
1. Find Your Niche
Are you a Renaissance person well-versed in a number of different skills? If you are, tend to them and help them flourish, but understand that finding a niche and sticking to it might benefit your brand.
Having many skills is a good thing, but oftentimes when you overextend yourself too much, you tend to dilute your strengths. You can’t be an expert in everything, so instead find one (or maybe two) things to hone in on.
Focusing on one skill and getting really good at it will allow you to sidestep competitors who operate “all over the road”.
2. Create and Share Content
You don’t just want to be a figure on the internet—you want your audience to trust you. Creating and sharing content is one of the best ways to do that.
Blogposts, videos, and podcasts are some of the many tools you have at your disposal. If you don’t use them, you’ll end up being just another pretty face that somebody stumbles upon and forgets.
Play to your strengths—if writing is your forte, create a website with a blog that you can then advertise all over social media. If you prefer working with visuals, programs like Canva can help you make beautiful graphics that you can then share.
3. Expand Your Presence Online
Today, having a personal brand means being an active internet user. People shouldn’t struggle to find things that you’ve posted, created, or responded to.
As mentioned, websites are one of the easiest ways to create an online image, as is social media. Some specific social media platforms such as Instagram, YouTube, and TikTok come with a plethora of features that can help make developing a brand easier.
Regardless of which platforms you choose to use, remember to be an active user. Comment on other people’s posts, share things, and do whatever other forms of engagement you feel necessary.
4. Use Social Media the Right Way
Aside from just posting and commenting on other people’s content, there are some other social media strategies that you’ll want to implement.
If you’re just getting started, a poll can be a great way to figure out some of your followers’ interests. This can give you a better sense of what sort of content they would like you to dish out.
Live streaming is another smart way to attract a loyal following. Most social media platforms provide you with the option to do it, and it gives you an easy way to interact with all of your followers at once.
5. Prioritize Consistency
As gratification on social media is often instantaneous, many creators expect their brands to leap off the ground the moment they post something. Remember that as with anything, it’s going to take a lot of hard work and consistency.
Besides just posting often, consistency also means giving your followers the same content quality across your platforms. Your followers on Twitter should be just as impressed with your poetry as your followers on TikTok.
You’ll also need to work on your brand consistency. Having the same logos, brand colors, and photos will help further create a sense of cohesiveness.
6. Work With Other Creators
If you look at some of the internet’s biggest names, you’ll find that they frequently collab with one another. Working with someone else allows their followers to see you, and if they like what they see, you may gain some new fans.
Influencers are just that: they’re people who influence others. Their followers often listen to what they have to say, which means working with them can provide your brand with a ton of great exposure.
Make sure that you do your research to find out who the top influencers are in your niche. Besides giving you ideas for potential collaborations in the future, you might also be able to study how they became successful and mimic it.
By looking at others’ success stories and this article written by Richard Marques, you’ll have no problem attracting a following.
7. Be Real
While there are some things you can do to help boost your brand, remember that every situation is different. What worked for someone else might not work for you, so it’s best not to try and copy others’ actions.
Someone else might have an attractive quality that makes people want to follow them, but you have plenty yourself. Highlight them while staying true to yourself. You don’t want to build up a reputation for being someone that you’re not.
Instead, try to use the stories and work that others have put out as an inspiration for your own.
Boost Branding With These Eight Tips
With so many talented individuals trying to make names for themselves, finding a way to stand out from the crowd can be challenging. Yet by following this guide and the tips mentioned, you’ll be able to boost branding and flourish.
Do you have any other suggestions on how to boost your brand? If you do, let us know in a comment down below!
If you found this article helpful, take a moment to check out some of our other posts for more guides and tips.
